BasicNet - Senior Marketing Manager (Sebago, Woolrich & Sundek)
Core
Lead and coordinate integrated marketing activities for Sebago, Woolrich, and Sundek brands across the French market to strengthen brand positioning and drive consumer engagement.
Role type
Senior Marketing Manager
Builds
Integrated marketing campaigns, seasonal activations, and brand consistency across touchpoints
Domain
Fashion, lifestyle, premium, and sportswear
Deliverable
product features
Required skills
Integrated marketing strategy, project management, cross-functional collaboration, budget management, media planning, PR coordination, trade marketing, event activation
Preferred skills
Experience in fashion/lifestyle/sportswear industry, fluency in French and English
Technologies
None stated
Responsibilities
Develop and execute the annual marketing plan for the French market; Build and manage seasonal marketing calendars; Manage marketing budgets and evaluate effectiveness; Coordinate communication activities across advertising, PR, influencers, social media, e-commerce, and retail; Oversee product and collection launches; Coordinate trade marketing activities with wholesale partners; Supervise local PR agency; Define and manage media plans; Lead activation of local partnerships, special projects, and events