Consumer Marketing Manager Shaving and Male Grooming DACH (All genders)
Core
Develop and execute the marketing activation plan for Shaving and Male Grooming categories in the DACH region, driving category growth from consumer insights to point-of-sale implementation.
Role type
Senior Consumer Marketing Manager
Builds
Marketing activation plans, portfolio management, and consumer touchpoints for Shaving and Male Grooming in DACH.
Domain
Consumer Goods / Personal Care / Shaving & Grooming
Deliverable
product features
Required skills
Consumer insight analysis, operational planning, portfolio management, SKU optimization, agency management, budget planning, LEAN methods, cross-functional collaboration
Preferred skills
Passion for Shaving/Male Grooming, creative thinking, trend awareness
Technologies
Excel, Analytical tools
Responsibilities
Develop marketing activation plans based on regional plans and local insights; Prepare business performance and local consumer insights for regional teams; Execute operational planning for 0-12 months; Manage local portfolio and channelization including SKU optimization; Ensure implementation of consumer touchpoints like PDP and PoS; Collaborate with Sales, Shopper Marketing, Media, and Insights teams; Plan and manage assigned A&P budget; Improve marketing performance and processes using LEAN methods; Brief and manage external agencies.
Seniority
Senior, hands-on IC