Director (m/f/x), HAE / ANDEMBRY Brand Lead
Core
Develop and implement the HAE disease-area and ANDEMBRY brand strategy for the International region, defining complementary positioning with BERINERT to drive sustainable growth through market expansion and launch excellence.
Role type
Director, International Brand Strategy & Portfolio Management
Builds
Integrated portfolio playbooks, programs, and capabilities for affiliates to localize and execute
Domain
Healthcare / Biopharmaceuticals / Rare Diseases (Hereditary Angioedema)
Required skills
Strategic planning, market expansion, brand positioning, cross-functional leadership, stakeholder management, lifecycle management, budget management, regulatory compliance
Preferred skills
Rare-disease experience, portfolio management, launch experience, multicultural team leadership
Technologies
CRM, omnichannel tools
Responsibilities
Lead the development of the HAE disease-area and ANDEMBRY brand strategy for the International region; Act as the marketing subject-matter expert and trusted business partner for affiliates; Lead the ANDEMBRY International Brand Team (IBT); Develop differentiated strategies for prioritized market archetypes; Translate patient, customer, market and competitive insights into clear portfolio and brand choices; Partner closely with affiliate leadership and cross-functional colleagues across Medical, Market Access, Regulatory, Insights and Analytics; Own and manage the international HAE / ANDEMBRY marketing budget; Ensure all activities and communications comply with applicable laws, regulations, industry standards and company policies.
Seniority
Director, strategic leadership