Content Manager
Core
Build brands through compelling content, creator partnerships, and social-first storytelling for consumer health brands.
Role type
Digital Content & Influencer Marketing Manager
Builds
Influencer campaigns, platform-first content strategies, and social media presence for consumer health brands.
Domain
Consumer Healthcare / Digital Marketing
Deliverable
product features
Required skills
Influencer campaign management, content strategy, social media management, paid media amplification, analytics & reporting, stakeholder management, copywriting, social listening, platform best practices
Preferred skills
FMCG/Consumer Healthcare experience, influencer marketing platform expertise, AI-powered content tools, performance marketing, brand/agency side experience
Technologies
Instagram, YouTube, LinkedIn, Google Analytics, Meta Business Suite, YouTube Analytics
Responsibilities
Lead end-to-end influencer marketing programs across multiple platforms; build and manage a diverse network of creators; develop platform-first content strategies; manage brand presence and optimize social performance; partner with media teams for content distribution; analyze campaign performance and generate insights.
Seniority
Mid-level, hands-on IC