VP, Marketing, Group Retail Marketing
Core
Lead the development and execution of secured loans (mortgage and auto loans) and branch marketing campaigns to drive revenue growth, loan volumes, and awareness for the bank's mortgage and car loan businesses.
Role type
VP, Group Retail Marketing
Builds
Full funnel marketing campaigns leveraging ATL, BTL, and digital channels; integrated marketing activities for consumer acquisition and retention.
Domain
Banking / Financial Services / Retail Marketing
Deliverable
product features
Required skills
Integrated marketing communications, strategic media buying, campaign execution, stakeholder management, budget management, competitor analysis, customer-centric mindset, project management, data-driven thinking.
Preferred skills
Experience in FMCG or online marketplaces, creativity in consumer trends, ability to express opinions on creative work.
Responsibilities
Lead development and execution of secured loans and branch marketing campaigns; increase awareness through strategic media buy; work with sales and product teams to drive client acquisition; manage branch events and external vendors; monitor and optimize marketing KPIs and budgets; analyze industry trends and competitor strategies.
Seniority
VP, strategic leadership with hands-on execution