Social Insights and Measurement Strategist
Core
Lead a new era of social marketing for Google APAC by defining and building a scalable social intelligence engine using real-time data and AI tools to drive strategic decisions for B2C and B2B products.
Role type
Senior IC social insights and measurement strategist (marketing analytics & AI)
Builds
Social intelligence engine, agentic workflows, and strategic marketing recommendations
Domain
Digital marketing, social media analytics, artificial intelligence (GenAI)
Deliverable
production ML models
Required skills
Social media analytics, GenAI solution building, data visualization, cross-functional stakeholder management, strategic storytelling, database management, agency partner management
Preferred skills
Coding, Google BigQuery, Data Studio, Sheets, Slides, real-time social trend synthesis, executive presentation skills
Technologies
Google BigQuery, Data Studio, Sheets, Slides, GenAI tools, foundation models
Responsibilities
Define and roll out an AI-forward social intelligence blueprint incorporating first-party and third-party data; Bridge data engineering with foundation model orchestration to deliver enterprise-grade AI applications; Drive scaled implementation of social listening analytics to enable strategic recommendations; Build and maintain social listening databases and onboard agency partners.
Seniority
Senior, hands-on IC