SEO/GEO Specialist
Core
Own end-to-end SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) strategy to drive qualified organic traffic and AI citations for a B2B SaaS platform.
Role type
Senior SEO/GEO Specialist (Hands-on IC)
Builds
Organic search traffic, AI answer engine citations, and structured data for enterprise operations platform
Domain
B2B SaaS / Search Marketing / AI
Required skills
SEO strategy, GEO/AEO, technical SEO, keyword research, schema markup, site architecture, competitive analysis, data analysis, HTML/CSS/JavaScript basics
Preferred skills
AI automation tools, LLM citation strategies, Core Web Vitals optimization
Technologies
Ahrefs, Semrush, Screaming Frog, Google Search Console (via careerplan.io/jobs/59-004-BF-276-seogeo-specialist-at-port)
Responsibilities
Build and own organic strategy across SEO, GEO, and AEO; Drive keyword strategy, on-page optimization, and technical health improvements; Position for LLM citations and AI answer engines; Collaborate with Product, Content, and Engineering teams; Conduct competitive analysis and monitor algorithm shifts; Monitor and report on organic performance metrics.
Seniority
Senior, hands-on IC