Senior CRO Strategist
Core
Develop new marketing funnels, conduct market research, generate CRO hypotheses, and manage A/B testing initiatives to optimize customer acquisition and conversion rates.
Role type
Senior CRO Strategist (Marketing)
Builds
High-performing customer acquisition funnels and landing pages for clients in Home Improvement, Health, Legal, and Insurance.
Domain
Digital Marketing / Customer Acquisition / Conversion Rate Optimization
Deliverable
product features
Required skills
CRO strategy, A/B testing planning, market research, data analysis, funnel optimization, project management, cross-functional collaboration, AI tool usage
Preferred skills
Lead generation experience, Meta/Google Ads/Native Advertising knowledge, UX principles, analytics tools (Tableau, GA4, Hotjar)
Technologies
AI tools, Meta Ads, Google Ads, Native Advertising platforms, YouTube Ads, Tableau, GA4, Microsoft Clarity, Hotjar
Responsibilities
Conduct market, audience, and competitor research; Develop new landing page concepts and marketing funnels; Generate, prioritize, and document CRO hypotheses; Plan and manage A/B testing roadmaps; Analyze landing page performance and identify optimization opportunities; Collaborate with Creative, Media Buying, Analytics, and IT teams; Present recommendations and optimization plans to stakeholders.
Seniority
Senior, hands-on IC