Creative Team Lead (AI & Performance Marketing)
Core
Lead and scale a team of AI-driven creative designers to produce static ad creatives and photorealistic visuals for performance marketing campaigns.
Role type
Senior Creative Team Lead (AI & Performance Marketing)
Builds
Static ad creatives, photorealistic AI visuals, and source assets for video production pipelines for B2C clients.
Domain
Digital Marketing / AI-Generated Media
Deliverable
production ML models
Required skills
Team leadership and scaling, Creative direction and concept development, Performance marketing strategy, Visual design craft (composition, lighting, typography), AI image generation tools proficiency, Project management, Quality control (QC)
Preferred skills
Experience with high-CPA verticals, North American audience targeting, Video production pipeline integration
Technologies
Figma, Adobe Creative Suite, Figma Weave, Higgsfield, Magnific, Runway
Responsibilities
Mentor and scale a team of 3 to 6 designers, Own production flow and capacity planning, Drive creative direction and testing loops, Track new AI models and tools, Partner with Generative AI Pipeline Engineer, Collaborate with Media Buyers and Video Editors
Seniority
Senior, hands-on IC with leadership responsibilities