Associate Key Opinion Influencer (KOI) & Market Data Insights Director, APAC
Core
Design new capabilities and translate fragmented marketing data into a unified performance narrative to guide investment decisions for APAC brand marketing.
Role type
Senior strategy & operations director (DOL/KOI & Data Insights)
Builds
Integrated measurement frameworks, DOL/KOI activation playbooks, and regional capability training materials
Domain
Healthcare marketing / Digital influence / Data analytics
Deliverable
dashboards & analysis
Required skills
Strategic program design, cross-functional leadership, data-to-insight translation, KPI definition, regional market adaptation, stakeholder influence
Preferred skills
Healthcare/pharmaceuticals industry experience, complex matrixed organization experience
Technologies
None explicitly stated
Responsibilities
Own marketing strategy for DOL/KOI engagement to build credible awareness; Design structured processes for DOL/KOI activation within compliance guardrails; Translate brand plans into DOL/KOI activation lens with specific KPIs; Design and own an integrated measurement framework spanning brand, digital, media, and DOL/KOI; Translate campaign and engagement data into a cohesive performance narrative for leadership; Inform investment decisions using data and insight to partner with brand and regional teams
Seniority
Senior, hands-on IC with strategy & mentorship
