Squad Master/Product owner Private Individuals Onboarding (DBCF)
Core
Lead the end-to-end onboarding experience for private individuals, managing digital journeys from prospect to engaged customer across products like investments, insurance, and lending.
Role type
Senior Product Owner / Squad Master
Builds
Mobile-first onboarding journeys, acquisition processes (Member Gets Member, Bank Switch), and customer activation flows.
Domain
Banking / Fintech / Digital Onboarding
Deliverable
product features
Required skills
Product strategy, roadmap planning, stakeholder management, agile delivery, data-driven decision making, risk management, change orchestration, customer experience design, conversion optimization, cross-functional leadership
Preferred skills
Prior experience managing a squad, proven track record in digital transformation, strong vision for customer experience, ability to translate strategy into execution
Technologies
Agile frameworks, behavioral analytics tools, customer data platforms, KYC systems, fraud detection systems
Responsibilities
Shape and evolve onboarding journeys and acquisition processes to minimize friction and maximize satisfaction; Drive conversion and growth by monitoring KPIs and prioritizing experiments; Own and steer the squad roadmap balancing customer value, business impact, risk, and regulatory requirements; Lead execution excellence by coordinating the squad and facilitating agile ways of working; Remove obstacles through proactive risk management and dependency coordination; Orchestrate change across the bank by aligning stakeholders from Mobile, UX, Customer Data, KYC, Fraud & Cybersecurity, and Risk domains; Continuously challenge the status quo to identify opportunities for strengthening ING's competitive position.
Seniority
Senior, hands-on IC with squad leadership
