Performance - / Digital Marketing Manager 60% (m/w/d)
Core
Performance Marketing Manager responsible for building and optimizing campaigns to generate qualified leads and revenue for a sleep product company.
Role type
Performance Marketing Manager
Builds
Performance marketing campaigns, sales funnels, landing pages, and email automation flows
Domain
E-commerce / Sleep products
Required skills
Performance marketing, Marketing automation, Meta/Google/YouTube advertising, Google Analytics 4, Google Tag Manager, Google Merchant Center, E-commerce, Salesforce Marketing Cloud (preferred), Programming (preferred)
Preferred skills
Programming, Salesforce Marketing Cloud
Responsibilities
Execute performance campaigns on Meta, Google, and YouTube; Monitor, analyze, and optimize campaigns based on KPIs; Develop and optimize funnels, landing pages, and email automations; Optimize the online shop based on campaign data; Manage marketing budget and resources; Document insights and decisions
Seniority
Mid-level, hands-on IC