Digital Marketing Specialist (Performance & SEO)
Core
Managing paid performance marketing campaigns and SEO for outdoor tactical brands Helikon-Tex and Direct Action.
Role type
Digital Marketing Specialist (Performance & SEO)
Builds
Paid ad campaigns and optimized web presence for outdoor tactical gear brands.
Domain
Outdoor / Tactical gear / E-commerce
Required skills
Performance marketing, SEO/SEM, Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, SEO tools (Ahrefs/Semrush), AI tools for content/data/automation
Preferred skills
German language
Responsibilities
Lead paid campaigns on Google Ads, Meta, YouTube; Analyze and optimize campaign results; Verify SEO correctness; Monitor keywords; Analyze GA4/Ads statistics; Create tracking links (UTM); Generate reports.
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