Coordinador de Publicidad ( Infantil - Juvenil )
Core
Design, coordinate, and execute 360° advertising strategies for children's and youth book launches and catalog titles to maximize visibility and commercial performance.
Role type
Advertising Campaign Coordinator (Children's & Youth Publishing)
Builds
Integrated marketing campaigns for book titles
Domain
Publishing / Children's & Youth Media
Deliverable
product features
Required skills
360° campaign planning, digital marketing, BTL activations, shopper marketing, creative storytelling, budget management, project management, agency coordination, strategic alliances
Preferred skills
Brand management, event activation, insights analysis
Technologies
Digital media channels, offline sales points, event platforms
Responsibilities
Design and execute 360° campaigns integrating digital and offline channels; Develop creative concepts and narratives aligned with target audience; Coordinate with agencies and internal teams; Manage budgets and licenses; Generate strategic alliances with brands; Monitor results and propose improvements.
Seniority
Mid-level, hands-on IC