Content Operations Specialist
Core
Transform EPOS product features into compelling customer-focused narratives for e-commerce platforms and social media across SEA markets.
Role type
Content Operations Specialist (E-commerce)
Builds
Product listings, campaign pages, promotional content, and video assets for Shopee, Lazada, and TikTok Shop.
Domain
E-commerce / Consumer Tech
Deliverable
product features
Required skills
Content strategy, Storytelling (FAB framework), Visual aesthetic judgment, Video production management, E-commerce platform expertise, Cross-functional collaboration
Preferred skills
Experience in Malaysia/Singapore markets, A/B testing, Content performance analysis
Technologies
Shopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok
Responsibilities
Transform product features into customer benefits using the FAB framework; Develop content strategies leveraging images, videos, and multimedia; Lead video content projects from concept to completion with external agencies; Create persuasive product listings and optimize for conversion; Manage agency briefings and cross-functional alignment; Analyze content metrics and conduct A/B testing.
Seniority
Mid-level (3-5 years experience)