Paid Social Specialist
Core
Design, build, and manage dynamic ad templates and creative assets for paid social campaigns across Meta, TikTok, Snapchat, and Reddit using Smartly.io.
Role type
Paid Social Creative Specialist
Builds
Scalable, personalized ad creatives and templates for global language education programs
Domain
Digital Marketing / Paid Social / Creative Automation
Deliverable
product features
Required skills
Smartly.io proficiency, Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Figma, A/B testing design, cross-platform ad specifications knowledge, data-driven creative optimization
Preferred skills
Experience with feed-based personalization, multivariate testing, brand guideline adherence
Technologies
Smartly.io, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, Adobe Creative Suite, Figma
Responsibilities
Design and execute structured creative A/B and multivariate tests; Monitor creative-level performance data to inform design decisions; Build and maintain a library of reusable ad templates; Collaborate with marketing teams to translate campaign briefs into visual concepts; Ensure all creative assets comply with platform specifications and brand guidelines.
Seniority
Mid-level, hands-on IC
