Digital Marketing Manager (B2B Demand Gen US)
Core
Lead demand generation and performance-based B2B marketing campaigns to grow the client base in the US.
Role type
Digital Marketing Manager (B2B Demand Gen)
Builds
B2B marketing campaigns and lead generation programs for US customers
Domain
Software/SaaS, B2B
Required skills
B2B client lead generation, campaign optimization, CRM management (Salesforce), LinkedIn campaign management, data analysis (conversion metrics), agency management
Preferred skills
AI-enabled marketing approaches, building in-house marketing teams
Responsibilities
Own performance marketing, manage 3rd party agencies, analyze campaign performance data, grow marketing capability in-house
Seniority
Mid-Senior, hands-on IC
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