Marketing Senior Manager - Brazil
Core
Develop and execute the integrated marketing strategy for the Brazilian market, driving growth from diagnosis through execution.
Role type
Senior Marketing Manager (Market Ownership)
Builds
Integrated multi-channel marketing plans (media, influencer, PR, partnerships) and brand campaigns for a lifestyle/social-connection product.
Domain
Consumer tech / Lifestyle / Social connection
Deliverable
product features
Required skills
Market diagnosis and strategy formulation, competitor analysis, paid media mix determination, agency management, multi-channel campaign execution, cross-functional collaboration, data analysis
Preferred skills
MBA or Master's degree, experience in consumer tech/lifestyle brands, deep knowledge of Brazilian Gen Z culture, Spanish language proficiency
Technologies
None explicitly stated
Responsibilities
Own the Brazilian market end-to-end (diagnosis, strategy, execution), track competitor activity and market movements, determine marketing mix and make strategic recommendations on paid media, oversee day-to-day collaboration with the media agency, build integrated multi-channel marketing plans, collaborate with global cross-functional teams, communicate market challenges and results to leadership
Seniority
Senior, hands-on IC