Teamlead (m/w/d) Digital Marketing & Communication (Essen, NW, DE, 45128)
Core
Lead a digital marketing team to drive brand growth and customer engagement for a global board game publisher through social media, paid media, and communication strategies.
Role type
Senior Team Lead, Digital Marketing & Communication
Builds
Marketing campaigns, customer journeys, and brand presence for board games
Domain
Gaming / Board Games
Deliverable
product features
Required skills
Team leadership, digital marketing strategy, performance analysis, budget management, project management, stakeholder communication, process optimization, AI adoption
Preferred skills
Experience with social media and influencer marketing, knowledge of audio/video content formats, familiarity with creative and ERP tools
Technologies
Social Media platforms, Paid Media channels, Webshop platforms, Email marketing tools, Project management software, ERP systems, AI tools
Responsibilities
Lead and develop the marketing team across social media, paid media, and PR; Develop and execute cross-channel marketing strategies; Optimize marketing performance and customer journeys based on data; Manage marketing budget and ROI; Drive process improvements and AI integration; Support strategic marketing development as deputy to Head of Marketing.
Seniority
Senior, hands-on IC with team leadership