Digital Marketing Manager
Core
Translate brand strategy into impactful B2B and B2C marketing activity across digital, hospitality, sales, and customer touchpoints for a premium wine estate.
Role type
Senior Marketing & Digital Manager
Builds
Digital campaigns, content assets, brand activations, and guest-facing experiences
Domain
Wine industry / Premium hospitality
Deliverable
product features
Required skills
Strategic thinking, copywriting, social media management, email marketing, project management, supplier management, CMS proficiency, event execution
Preferred skills
Experience in premium wine/luxury brands, proficiency in Canva, ability to brief external agencies
Technologies
CMS platforms, Canva, Google Business Profiles
Responsibilities
Manage social media presence and content calendars; create and oversee digital marketing assets and paid advertising; execute trade marketing campaigns and events; manage agency partners and external suppliers; analyze marketing performance and compile reports; maintain website and digital channels.
Seniority
Mid-to-Senior, hands-on IC