Head of Performance & Growth Marketing
Core
Drive brand and performance marketing activities to achieve business and brand growth in Singapore and the region.
Role type
Senior Marketing Manager (Performance & Growth)
Builds
Digital marketing campaigns, brand collateral, and strategic partnerships for CMC Markets in Singapore.
Domain
Financial services (CFD trading and share investing) / Digital Marketing
Required skills
Performance marketing strategy, digital channel management (Search, Display, Paid Social, Mobile, Affiliates, SEO), agency management, budget management, data analysis, brand advocacy, project management
Preferred skills
Managerial experience, tertiary qualification in Marketing/Communications/Business
Technologies
Google Ads, Meta, X, YouTube, Reddit, Microsoft Office Suite
Responsibilities
Develop and execute marketing initiatives for brand and performance growth; manage the digital marketing function and third-party agency; optimize paid digital channels for acquisition and brand leads; manage annual marketing plans and budgets; report on campaign performance against KPIs.
Seniority
Senior, hands-on IC
