SEO & AI Search Specialist
Core
Own technical SEO and AI search foundations to improve visibility, performance, and customer experience across thl's global travel and tourism brand portfolio.
Role type
Senior technical SEO & AI Search Specialist
Builds
Scalable search solutions and content architectures for multiple websites and markets
Domain
Travel & Tourism / Technical SEO & AI Search
Required skills
Technical SEO (robots.txt, canonical tags, XML sitemaps, site architecture), Structured data & schema implementation, Analytics & Tag Management (GTM, Search Console), CMS configuration, HTML/CSS/JavaScript scripting, AI/LLM crawling interpretation, Multi-region digital experience management
Preferred skills
Kentico CMS experience, Server-side tracking implementation, Emerging AI marketing technology evaluation
Technologies
Google Tag Manager, Google Search Console, Kentico, Analytics platforms, CDN, Server-side tracking frameworks
Responsibilities
Improve crawlability, indexing, site structure, page speed, and Core Web Vitals; Strengthen discoverability across search engines and AI platforms via technical SEO, GEO, and AEO; Develop and maintain structured data for products, FAQs, reviews, and location content; Maintain marketing tools including analytics, tag management, and CMS; Support accurate tracking via data layers and measurement frameworks; Create scalable content architecture and conversion pathways; Monitor organic visibility, AI referral traffic, and booking-funnel performance; Partner with Digital teams to resolve access barriers for crawlers.
Seniority
Senior, hands-on IC
