Digital Marketing Manager
Core
Drive measurable growth across paid and organic marketing channels to generate B2B leads, acquire customers, and increase revenue.
Role type
Senior Digital Marketing Manager (Performance & Growth)
Builds
Full-funnel B2B lead generation campaigns and organic social growth strategies
Domain
B2B SaaS / Digital Performance Marketing
Required skills
PPC strategy, audience segmentation, retargeting, funnel optimization, attribution modeling, GA4, GTM, conversion tracking, A/B testing, ad copywriting
Preferred skills
HubSpot, Salesforce, Marketo, organic social growth, creative asset management, large budget management
Technologies
Google Ads, Meta Ads, LinkedIn Ads, X (Twitter) Ads, Reddit Ads, TikTok Ads, Google Analytics 4, Google Tag Manager
Responsibilities
Build and manage multi-channel paid campaigns (Search, Display, Social); Develop and execute organic social media growth strategies; Optimize campaign performance (CPL, CPA, ROAS, CVR); Implement tracking pixels and attribution workflows; Collaborate with design and content teams on creative assets; Analyze funnel performance and provide actionable growth recommendations
Seniority
Mid-Senior, hands-on IC