Digital Marketing Executive
Core
Planning and executing integrated marketing campaigns across online and offline channels to drive brand awareness, footfall, and sales for retail promotions, events, and partnerships.
Role type
Digital Marketing Executive
Builds
Integrated marketing campaigns, promotional materials, and customer engagement initiatives
Domain
Retail marketing and digital advertising
Deliverable
product features
Required skills
Campaign planning, content development, social media management, market research, competitor analysis, budget coordination, cross-channel advertising
Preferred skills
Graphic design tools (Canva, Figma, Adobe Creative Suite), Microsoft Office proficiency
Responsibilities
Develop marketing content and creative assets, coordinate advertising and events, monitor customer enquiries across digital channels, conduct market research, manage campaign schedules and budgets
Seniority
Junior, 1-2 years experience