Product Marketing Lead
Core
Own and evolve product positioning and messaging for TRA Tracking, lead go-to-market activity, and build enablement to bring customer voice into product decisions.
Role type
Product Marketing Lead
Builds
Go-to-market strategies, sales collateral, and customer education programs for TRA Tracking
Domain
Market research and behavioral science
Deliverable
product features
Required skills
Product positioning, go-to-market strategy, cross-functional collaboration, content creation, enablement training, data analysis
Preferred skills
B2B product experience, brand tracking knowledge, agency partner enablement
Responsibilities
Own and evolve product positioning and messaging, test and measure positioning effectiveness, lead go-to-market strategy for launches, coordinate cross-functional launch activity, build sales and partner collateral, design and deliver enablement training, create customer education across the lifecycle
Seniority
Mid-Senior, hands-on IC