Senior Influencer Marketing Specialist
Core
Lead influencer and creator campaigns from concept to execution to drive buzz, engagement, and business results for fashion and e-commerce brands.
Role type
Senior Influencer Marketing Specialist
Builds
Influencer campaigns for new launches, collections, events, pop-ups, and activations
Domain
Fashion, Beauty, Lifestyle, Retail, E-commerce
Deliverable
product features
Required skills
Influencer marketing strategy, talent scouting, negotiation, campaign performance analysis, social trend identification, stakeholder management
Preferred skills
Global brand experience, international team collaboration
Technologies
TikTok, Instagram
Responsibilities
Own influencer marketing strategy and campaigns from concept to execution; Find and build relationships with creators, influencers, celebrities, and talent; Lead negotiations and partnerships with talents, agencies, and managers; Develop campaigns around new launches, collections, events, pop-ups, activations, and seasonal moments; Track campaign performance across key metrics such as reach, engagement, views, conversions, ROI, EMV, and sales; Turn data into clear insights and recommendations to make the next campaign even better; Stay ahead of social trends, emerging creators, platforms, and content formats
Seniority
Senior, hands-on IC