Influencer Partnerships Coordinator
Core
Lead influencer and creator collaborations for ZURU Edge brands to drive brand awareness, engagement, and sales through authentic content.
Role type
Influencer Partnerships Executive
Builds
Creator campaigns and content for ZURU Edge FMCG brands
Domain
FMCG / Consumer Goods / Influencer Marketing
Deliverable
product features
Required skills
Influencer marketing, Creator partnership management, Social media campaign management, Negotiation, Relationship building, Data analytics, Project management
Preferred skills
TikTok, Instagram, YouTube expertise, Cross-functional collaboration
Technologies
TikTok, Instagram, YouTube
Responsibilities
Identify, vet, and onboard creators aligned with brand personalities; Translate brand briefs into creator-specific strategies; Track campaign performance metrics including reach, impressions, and ROI; Coach and mentor India-based influencer team members; Collaborate with Brand Marketing and Paid Media teams on campaign execution.