Assistant Marketing Manager
Core
Execute integrated digital marketing initiatives, manage online campaigns, and optimize content across digital channels for a luxury hotel.
Role type
Assistant Marketing Manager (Digital & Performance)
Builds
Digital marketing campaigns, website content, OTA listings, and e-commerce promotions for Mandarin Oriental, Singapore.
Domain
Luxury Hospitality / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, performance marketing, social media management, content creation, OTA management, paid media management, email marketing (EDM), data analytics, project management.
Preferred skills
Chinese language proficiency, knowledge of Chinese social media channels, proficiency in Canva and layout design.
Responsibilities
Manage and update website content, promotions, and landing pages; manage paid digital campaigns and creative assets; optimize hotel content and promotions across OTAs; plan and execute monthly EDM campaigns; track and report on website, OTA, and campaign performance metrics; coordinate marketing content and creative assets with internal teams and agencies.
Seniority
Mid-level, hands-on IC