Consumer Research Manager
Core
Champion the voice of consumers during product development to ensure consumer-centric product creation from concept to launch, including validation and claim substantiation.
Role type
Senior IC consumer research manager (product development)
Builds
Consumer test plans, validation studies, and user requirement definitions for Grooming & Beauty products
Domain
Consumer goods (Grooming & Beauty) + Product Development
Deliverable
production ML models | product features | dashboards & analysis | research
Required skills
Consumer study planning and execution, qualitative and quantitative research methodologies, user experience and usability analysis, stakeholder management, competitive landscape monitoring, report writing and presentation
Preferred skills
Experience in pre-development and product development of consumer products, experience working with market research firms, knowledge of Grooming & Beauty products and new technology
Technologies
Qualitative research tools, Quantitative research tools
Responsibilities
Develop overall consumer test plans for product development projects, independently plan and execute consumer studies using qualitative and quantitative methods, analyze user experience and usability to guide project team decisions, identify key drivers of ratings and reviews, monitor the global competitive landscape
Seniority
Senior, hands-on IC