VP, Global Brand Marketing
Core
Lead global brand strategy and go-to-market planning for a portfolio of spiritual wellness media and technology brands, scaling them from performance channels to mass-market adoption.
Role type
VP, Global Brand Marketing
Builds
Global brand strategy, GTM roadmaps, and brand health metrics for a multi-brand portfolio in the spiritual wellness space.
Domain
Spiritual wellness, media, and technology
Deliverable
product features
Required skills
Brand building from scratch, strategic planning, B2C leadership, data fluency
Preferred skills
AI tool implementation, building in-house creative teams, familiarity with spiritual wellness markets
Technologies
Meta, Influencer Marketing, Programmatic, OTT/Linear TV, AI tools
Responsibilities
Translate company strategy into comprehensive brand strategy and multi-year GTM roadmap; define organizational structure for a global brand center of excellence; partner with agencies on rebranding; lead upper and mid-funnel GTM execution; institutionalize a pilot-first test-and-learn framework.
Seniority
VP, strategic leadership
