Influencer Marketing & Paid Media Manager (Lifestyle)
Core
Develop and execute Influencer Marketing strategies for Lifestyle accounts, managing budgets, talent selection, and campaign performance across Fashion, Beauty, Luxury, and Travel sectors.
Role type
Influencer Marketing Manager (Lifestyle)
Builds
Influencer campaigns, UGC programs, creator-led events, and brand activations for Lifestyle clients
Domain
Marketing / Influencer Economy / Lifestyle
Required skills
Influencer Marketing Strategy, Talent Scouting, Creative Brief Development, Negotiation, UGC Program Management, Budget Management, Campaign Optimization, Client Management, Events Coordination, Advanced English
Preferred skills
Experience with large-scale budgets ($8M+), deep knowledge of Mexican Lifestyle ecosystem, experience with celebrities/KOLs
Technologies
None stated
Responsibilities
Lead influencer strategy definition, scout and select talent, negotiate contracts and fees, manage UGC production workflows, coordinate events and activations, analyze campaign performance metrics, and report results to clients
Seniority
Mid-Senior, hands-on IC