Product Marketing Coordinator
Core
Translating product and business strategies into effective regional Go-to-Market (GTM) plans, marketing campaigns, and customer engagement initiatives.
Role type
Product Marketing Coordinator
Builds
Regional GTM strategies, marketing campaigns, product training programs, roadshows, exhibitions, and customer engagement initiatives.
Domain
Technology industry (B2B/B2C electronic products, consumer electronics, smart devices, IT, security technology)
Deliverable
product features
Required skills
GTM strategy development, market analysis, campaign planning, product launch execution, training program design, content creation, cross-functional coordination, project management, KPI monitoring
Preferred skills
Experience in B2B/B2C electronic products, consumer electronics, smart devices, IT, or security technology
Technologies
Digital platforms, mobile applications, physical stores, partner networks
Responsibilities
Develop and execute regional Go-to-Market (GTM) strategies; Plan and lead product launches, marketing campaigns, and customer events; Design and deliver product training programs; Create and manage product marketing materials and sales tools; Monitor marketing performance using KPIs; Lead cross-functional projects and coordinate internal teams and external partners.
Seniority
Mid-level, hands-on IC
