Digital Marketing & CRM
Core
Design and evolve the digital ecosystem and CRM strategies to drive lead generation, marketing automation, and customer journey optimization for premium automotive brands.
Role type
Senior Digital Marketing & CRM Manager
Builds
Digital marketing campaigns, CRM automation flows, and customer data strategies for BMW, Mini, Volvo, Aston Martin, and Lotus.
Domain
Automotive / Digital Marketing
Deliverable
product features
Required skills
Meta Ads management, Google Ads management, HubSpot (Marketing Hub & CRM), data analytics, Excel, strategic planning
Preferred skills
GA4, Google Tag Manager, WordPress CMS, BI tools (Qlik)
Responsibilities
Design and optimize digital campaigns (Meta/Google Ads), develop marketing automation and DEM flows on HubSpot, analyze performance data to generate strategic insights, collaborate on CRM segmentation strategies, track activities via Google Tag Manager, partner with sales to improve lead quality and conversion.
Seniority
Senior, hands-on IC
