Content Marketing Specialist
Core
Define and execute web optimization strategy, blending CMS & landing page build expertise with analytics-driven experimentation to maximize conversion.
Role type
Content Marketing Specialist (Performance & Conversion Optimization)
Builds
Landing pages, website assets, and AI-driven content optimization tools
Domain
Banking / Digital Marketing
Deliverable
product features
Required skills
HTML/CSS, JavaScript, CMS (WordPress), Figma, A/B testing, UX design, SEO best practices, analytics, AI tool configuration
Preferred skills
None stated
Responsibilities
Own build and continuous optimization of landing pages and website; Design and implement A/B test variants; Collaborate with Analytics team to shape testing roadmap; Support rollout of AI-driven content optimization tools; Ensure pages have solid UX foundations (speed, mobile, accessibility) and correct tracking; Own asset reusability strategy; Partner with Paid Media and SEO experts; Work with stakeholders across product, sales, and brand
Seniority
Mid-Senior (5+ years experience)