Head of Digital Marketing at Retail Insights
Core
Lead digital marketing strategy, email campaigns, and event promotion for a retail insights platform connecting 3,000+ leaders across 15 countries.
Role type
Head of Digital Marketing
Builds
Content marketing, email campaigns, and event registration funnels
Domain
Retail media and industry conferences
Deliverable
product features
Required skills
Email marketing, CRM management, copywriting, database segmentation, lead acquisition, project management, sales coordination
Preferred skills
Analytical skills, problem-solving, communication
Technologies
CRM systems, email marketing tools
Responsibilities
Manage email marketing campaigns and segment databases, Copywrite and design email campaigns to drive event focus, Acquire and activate reactive leads, Coordinate with Content and Sales teams, Sell tickets and manage marketing inbox
Seniority
Senior, hands-on IC