Head of Digital Marketing at CFO Insights
Core
Lead digital marketing strategy and execution for a CFO forum connecting finance leaders across Northern Europe.
Role type
Head of Digital Marketing
Builds
Content marketing campaigns, email newsletters, event registrations (webinars/conferences), and lead activation for a B2B professional network.
Domain
Finance / Professional Services / B2B Media
Deliverable
product features
Required skills
Email marketing strategy, CRM management, copywriting, lead acquisition, project management, data analysis
Preferred skills
None stated
Technologies
CRM systems, email marketing platforms
Responsibilities
Manage email marketing campaigns and segment databases; Copywrite and design email campaigns to drive event focus; Acquire and activate reactive leads; Coordinate with Content and Sales teams; Sell tickets and manage marketing inbox to drive registrants.
Seniority
Senior, hands-on IC
