Digital Marketing Manager
Core
Lead and scale B2B marketing strategy across paid media, organic growth, outbound marketing, and brand initiatives to drive pipeline and revenue growth.
Role type
Senior B2B Digital Marketing Manager (Growth & Demand Generation)
Builds
B2B marketing funnels, demand generation campaigns, and brand positioning assets
Domain
B2B Technology / SaaS
Required skills
B2B marketing strategy, paid media management, SEO, outbound marketing, email marketing, social media marketing, content marketing, budget management, marketing analytics, A/B testing, cross-functional leadership
Preferred skills
Account-Based Marketing (ABM), SaaS marketing experience, marketing automation platform expertise, agency management, brand storytelling
Technologies
LinkedIn Ads, Google Ads, Meta Ads, HubSpot, Looker Studio, Google Analytics, Salesforce, Marketo
Responsibilities
Develop and execute comprehensive B2B marketing strategy aligned with business growth objectives; Plan, launch, and optimize multi-channel campaigns; Track and analyze key marketing metrics to build dashboards and reports; Collaborate with sales and product teams to align marketing initiatives with revenue goals; Guide brand positioning and messaging across all channels.
Seniority
Senior, hands-on IC with leadership responsibilities
