PPC Specialist - Rif. 99722
Core
Manage and optimize PPC and programmatic advertising campaigns for international automotive clients, focusing on performance and data-driven strategies.
Role type
PPC & Programmatic Specialist
Builds
Performance media campaigns for automotive clients
Domain
Digital Marketing / Automotive
Required skills
Google Ads, GA4, Google Tag Manager, DV360, Programmatic Advertising, Data Analysis, KPI Monitoring, Audience Segmentation, Digital Funnel Logic, Lead Generation
Preferred skills
Automotive Industry Experience, Meta Business Manager, BigQuery, DSP Platforms, Multi-country Campaigns, Catalog Advertising, AI in Marketing
Technologies
Google Ads, GA4, DV360, Google Tag Manager, BigQuery, Meta Business Manager
Responsibilities
Manage and optimize Google Ads, Display & Video 360, and Programmatic campaigns; Monitor campaign performance via KPIs; Analyze data using GA4, Google Analytics, and Looker Studio; Verify tracking systems and conversion data; Collaborate with Sales, Creative, and Tech teams on media strategies; Manage audience segments to maximize campaign effectiveness; Analyze market trends and competitor activities.
Seniority
Mid-level, hands-on IC
