Senior AI Software Engineer (m/w/d)
Seniority
Junior
Domain
Online Marketing, Retail (Handel)
Responsibilities
Planning and execution of digital marketing campaigns to increase store traffic, Cross-channel performance marketing (SEA, Social Media, SEO), Technical and content SEO and GEO measures, Campaign data analysis and reporting, Implementation of AI-supported workflows, Creation of digital assets
Required skills
Completed degree in Marketing, Communication, or Digital Media or equivalent training, First practical experience in online marketing, Enthusiasm for combining digital channels with retail (ROPO approach), High self-motivation, reliability, and proactive, result-oriented work style, Teamwork, willingness to learn, appreciation of short, direct communication
Preferred skills
Experience with marketing tools (Google Analytics, Meta Business Suite, Google Ads, PowerBI), Secure handling of WordPress