Software Engineer - Freelance
Core
Lead the development and execution of the Ecommerce roadmap and MarTech capabilities for performance marketing, focusing on subscription services for finance automation and mailing products.
Role type
Product Owner (Ecommerce & MarTech)
Builds
Ecommerce platforms, subscription services, Customer Data Platforms (CDP), and performance marketing solutions
Domain
Ecommerce, Finance Automation, Mailing Products, Performance Marketing
Deliverable
product features
Required skills
Ecommerce platforms, Customer Data Platforms (CDP), performance marketing technologies, conversion optimization, analytics, personalization, multi-variant testing, offer/promotions management, identity resolution, audience segmentation, paid media platforms, Demand-Side Platforms (DSP), attribution modeling, data governance
Preferred skills
payment industry experience
Responsibilities
Define and own the Ecommerce product roadmap, prioritize features for the mail and supplies eShop, implement conversion optimization features, drive CDP implementation, enable identity resolution, onboard audience segments into paid media platforms, implement paid media optimization strategies, oversee CDP integration with DSPs, apply attribution models, ensure privacy compliance, act as liaison between teams, provide guidance on performance marketing best practices, monitor and report on key performance metrics