Product Manager
Core
Strategic management of automotive product positioning, launch, and market performance for Volkswagen Group brands.
Role type
Senior Product Manager (Automotive)
Builds
Product positioning strategies, commercial campaigns, and sales support materials for VW, Škoda, SEAT, CUPRA, and Audi.
Domain
Automotive industry, product marketing, and revenue management.
Deliverable
product features
Required skills
Product positioning strategy, competitive price and feature analysis, project management, cross-functional team coordination, data analysis (Power BI), Microsoft Office (Excel, PowerPoint), English fluency.
Preferred skills
Revenue management, forecasting, budgeting, digital collaboration, market benchmarking.
Technologies
Power BI, Microsoft Office (Excel, PowerPoint), Web configurators.
Responsibilities
Define product positioning strategies aligned with brand identity; manage product marketing activities including competitive analysis and promotional policies; coordinate sales material production (catalogs, brochures); monitor competitor initiatives and industry trends; prepare market reports and KPIs to support strategic decisions.
Seniority
Mid-Senior, hands-on IC
