Digital Content Writer
Core
Create high-quality, channel-ready content for web, eDMs, social, video, and sales enablement to drive engagement and support business priorities.
Role type
Digital Content Writer
Builds
Web content, eDMs, social posts, video scripts, and sales enablement materials
Domain
B2B, retail, logistics, ecommerce, service-led organisations
Deliverable
product features
Required skills
Copywriting, content production, journalism, multi-channel content creation, AI usage, SEO, analytics, audience insights
Preferred skills
Experience in fast-paced environments, managing multiple priorities, applying emerging best practices
Technologies
AI, SEO, analytics tools
Responsibilities
Create content that drives meaningful outcomes for customers and the business, ensure content is accurate and aligned to governance standards, coordinate content delivery across programs, use insights and data to refine content effectiveness, apply emerging best practices including AI discoverability and search trends