Product Marketing Manager
Core
Develop and execute go-to-market strategies for agent products and feature releases to drive engagement and growth.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, launch plans, value propositions, integrated campaigns, and sales enablement materials for agent products.
Domain
Real Estate Technology / Property Services
Deliverable
product features
Required skills
Go-to-market strategy planning, value proposition development, cross-functional collaboration, campaign execution, data-driven decision making, sales enablement creation, performance monitoring
Preferred skills
Real Estate industry experience, challenger brand growth experience
Technologies
None stated
Responsibilities
Support planning and delivery of go-to-market strategies for agent products and feature releases; Contribute to development of clear value propositions and messaging; Partner cross-functionally to develop and execute integrated campaigns and sales enablement materials; Leverage customer and market insights to inform messaging and positioning; Create tools and narratives to equip sales teams; Monitor campaign and launch performance to optimize future activity
Seniority
Mid-level (4-7+ years experience)