Digital Marketing Product Manager
This role bridges digital marketing, product communication, and end-to-end digital project management. You will plan, coordinate, and execute marketing initiatives while supporting the development and optimization of digital products such as platforms, applications, and educational tools. The position requires creativity, analytical thinking, operational discipline, and the ability to collaborate with cross-functional teams.
Scope of Responsibilities
Digital Marketing
- Planning and executing digital campaigns across paid and owned channels.
- Co-creating communication strategies for digital products and projects.
- Analysing marketing data and recommending optimization actions to improve performance.
- Coordinating content creation (copy, graphics, video) with creative teams.
- Monitoring digital trends and implementing innovative solutions.
- Managing marketing promotion activities and supporting pricing development for long-term product success.
- Conducting market research and gathering competitive intelligence to ensure product superiority and customer satisfaction.
Digital Product Project Management
- Leading end-to-end digital projects: from brief and roadmap to launch and post-implementation evaluation.
- Coordinating work across development, UX/UI, content teams, and external vendors.
- Creating and managing backlogs, writing user stories, and prioritizing tasks.
- Monitoring project progress, budgets, risks, and dependencies.
- Testing and validating digital product functionalities.
- Collaborating with business and technology stakeholders to ensure alignment and delivery.
(Optional) Pharmaceutical Context
- Working with medical and legal teams to ensure compliance of all materials.
- Creating and implementing digital educational tools for HCPs or patients.
- Understanding the specifics of regulated communication environments.
Requirements
Must-have
- 3+ years of experience in digital marketing.
- Experience managing projects, ideally digital ones.
- Strong analytical thinking and the ability to interpret data and translate it into actionable insights.
- Basic understanding of UX/UI and digital product development processes.
- Strong organizational skills and ability to manage multiple stakeholders.
- Independence, ownership, and accountability for delivering projects.
Nice-to-have
- Experience in the pharmaceutical or medical industry.
- Knowledge of project management tools (we work on ClickUp).
- Basic SEO/SEM knowledge.
- Experience working in an agile environment.
What This Role Offers
- Real influence on the development of digital products.
- Work at the intersection of marketing, technology, and business.
- A dynamic environment and high-visibility projects.
About Us
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes.
