Senior Copywriter: Content & Editorial
Core
Senior Copywriter responsible for crafting brand narratives, digital campaign copy, website content, and customer lifecycle communications for an end-to-end home interior solutions company.
Role type
Senior Copywriter (Content & Editorial)
Builds
Digital performance campaigns, website content, email/WhatsApp communications, brand narratives, and editorial assets.
Domain
Home interiors / E-commerce / Digital Marketing
Deliverable
product features | dashboards & analysis
Required skills
Creative copywriting, SEO optimization, editorial strategy, brand voice management, cross-functional collaboration, content lifecycle management
Preferred skills
Video scriptwriting, offline marketing material creation, customer journey mapping
Technologies
Meta, Google, YouTube, WhatsApp, CMS
Responsibilities
Write copy for digital performance campaigns across Meta, Google, and YouTube; Develop copy for website banners, landing pages, and emailers; Own and manage website and landing page content; Lead content production for blogs, articles, and thought leadership; Create and optimize customer-facing communications across the booking and delivery journey; Maintain and evolve editorial guidelines and tone of voice.
