Marketing Manager
Core
Develop and execute multi-channel marketing strategies to drive visitorship, space sales, and digital revenue for conferences and events.
Role type
Marketing Manager (Events)
Builds
Marketing campaigns, PR initiatives, and database management for 350+ events across 25 countries.
Domain
Conference and Events industry
Deliverable
product features
Required skills
Multi-channel marketing strategy, B2B marketing experience, Event marketing, Database management, Digital marketing, Stakeholder management, Campaign analysis, Market research, Timeline management
Preferred skills
Experience in growing visitorship, B2B environment experience
Technologies
Database management tools, Digital marketing platforms
Responsibilities
Strategize and implement multi-channel marketing plans including online-to-offline and PR; Measure and analyze marketing effectiveness to improve campaigns; Support the sales team to drive space sales, sponsorship, and digital revenue; Evaluate customer feedback and market conditions to develop deep industry understanding; Manage timelines and work with internal and external stakeholders.
Seniority
Mid-Senior, hands-on IC
