Marketing Manager z orientacją na wzrost sprzedaży
Core
B2B marketing manager driving sales growth and lead generation for an event agency by managing campaigns, content, and external agency partnerships.
Role type
B2B Marketing Manager (Growth & Lead Gen)
Builds
Marketing campaigns, content assets, and lead pipelines for B2B clients
Domain
B2B Services / Event Agency
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing strategy, lead generation, sales process alignment, PPC/SEM management, SEO/SEM optimization, marketing automation, budget management, data analysis (KPI/ROI/CPL), content creation, project coordination
Preferred skills
video production (reels, event coverage), client meeting participation
Technologies
LinkedIn, Meta Ads, Google Ads, LinkedIn Ads, marketing automation platforms, CMS
Responsibilities
Develop and implement B2B marketing strategies for client acquisition, plan and execute lead gen campaigns with external agency, collaborate with sales on lead qualification and conversion, create sales-supporting content (case studies, landing pages), manage ad campaigns, optimize SEO/SEM for conversion, analyze campaign efficiency and report to leadership, manage marketing budget and prioritize actions, coordinate external vendors, plan and execute content initiatives
Seniority
Mid-level, hands-on IC
