Content Marketing Manager
Required skills
5 to 7 years of B2B content marketing experience, ideally in B2B SaaS or enterprise technology, Proven ability to take complex technical content (smart data capture, vision AI, enterprise software) and turn it into copy that engages and converts senior audiences, Strength in compelling messaging and creative hooks, Portfolio of impactful long-form pieces, Actively using AI today across research, ideation, drafting and repurposing, Ideally building custom GPTs or AI-led workflows, Confident producing content that ranks in search and wins in answer engines (ChatGPT, Perplexity and others), Genuinely curious about content performance, Interrogates why things work or don't, and uses GA4 or similar to optimise, Comfortable producing long-form pieces, ABM and campaign assets, event narratives and sales enablement content, Has produced content for senior buyers and committees at large global organisations, Hands-on craftsperson who can switch between delivering to a brief and leading content-led initiatives end-to-end, Self-starting, pragmatic and helpful, Fluent business English with exceptional written communication
Preferred skills
Retail experience, or adjacent industry such as logistics, supply chain, MarTech, IoT, enterprise CV/AI or fintech-for-retail
Technologies
GA4, ChatGPT, Perplexity, GPTs, AI tools
Responsibilities
Plan and create content across the full buyer journey, from brand awareness and demand generation to ABM campaigns and sales engagements, Develop thought leadership and point-of-view content that earns Scandit a voice in the enterprise conversations that matter: retail operations, supply chain, and the real-world application of vision AI, Come up with creative ideas and content hooks for humans, Spot high-value moments from industry trends, new product updates, events and customer stories, and atomise them across channels, Hold a high bar for quality, accuracy and brand voice across everything you produce, and help set that standard for content that comes from across the team, Work in a highly collaborative team, Partner closely with campaign, product marketing, field, digital, and events teams, Build relationships with subject matter experts, peers, and partners across the business, Work closely with Marketing peers to promote, repurpose and distribute content across channels to drive usage and impact, Be data-driven, Track and interrogate content performance using GA4 and other tools, Embrace AI tools across the entire content process - research, ideation, drafting, repurposing, analysis etc to scale your output and impact, Build smarter workflows that improve efficiency, free up time to focus on quality, and share what you learn
Seniority
Experienced
Domain
Retail, logistics, supply chain, MarTech, IoT, enterprise CV/AI, fintech-for-retail
