Core
Lead content strategy execution and create high-impact, long-form content assets (blogs, whitepapers, eBooks, case studies) for fintech, ERP, and D2C verticals to drive engagement and lead generation.
Role type
Senior Content Writer / Content Strategist
Builds
Content assets supporting persona-based consumer journeys and brand authority
Domain
B2B Technology (Fintech, ERP, SaaS, D2C)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
long-form content creation, content strategy development, SEO and keyword optimization, lead generation support, technical writing accuracy, project management, team mentoring
Preferred skills
CMS tool proficiency (WordPress, HubSpot, Webflow), SEO tool familiarity (SEMrush), AI tool usage (ChatGPT), gated asset development
Technologies
WordPress, HubSpot, Webflow, SEMrush, ChatGPT
Responsibilities
Create website content strategy, develop long-form content, build industry-specific content strategies, collaborate with strategy and design teams, write with SEO best practices, develop content for funnel stages, guide junior writers, stay updated on industry trends, optimize existing content
Seniority
Mid-Senior, hands-on IC with mentoring responsibilities