Lead Content Marketing Strategy & Growth (m/w/d) in Dresden
Core
Lead Content Marketing Strategy & Growth role transforming content marketing into a profitable growth, enablement, and client performance function, directly implementing services in client projects and offerings.
Role type
Senior IC Content Marketing Strategy & Growth Lead
Builds
Profitable content marketing services, client projects, and scalable delivery models
Domain
Digital Marketing / B2B Services
Deliverable
client delivery
Required skills
Content Strategy, Social Search, Organic & Emerging Social, Automation/Funnel/CRM Content, Business Development, Sales Collaboration, Team Leadership, Process Design, Pilot Project Management
Preferred skills
None stated
Technologies
None stated
Responsibilities
Strategically and operationally lead selected client projects in content strategy and automation; develop and package billable content marketing services; conceive and manage pilot projects to create repeatable models; identify upsell/cross-sell opportunities with sales; develop standards, processes, and delivery models; provide technical leadership and team development; collaborate with sales, SEO, PPC, data, and development teams.
Seniority
Senior, hands-on IC with team leadership